Virtual and augmented Reality gets a really importance today. Previously it was believed that his starting point was limited and slightly ” romantic” because of the remembering of sci-fi and 80s digital culture.
And in fact the reality its very different, at the moment VR AR reach good advertising accounts and protagonized million dollar campaigns..
According to the IAB IV study about mobile marketing, 4 out of 10 Internet users surveyed were interested in Augmented Reality in relation with brands by the easy access to information and understanding.
The future of AR
The user becomes active and not passive. This technology it´s not overly dynamited, so it brings a certain degree of surprise and novelty to the users.